Due interessanti case history:
BP´s Brand: Is the Damage Done?
http://www.brandchannel.com/home/post/2010/05/03/BP-Brand-Damage.aspx
Latest Tylenol Recall Recalls Past Crisis
http://www.brandchannel.com/home/post/2010/05/03/Childrens-Tylenol-Motrin-Recall.aspx
